The reason people are drawn to videos is the ability to visually understand specific topics. This clearly works well for industry startups where everything from various product and services can be explained in an easier to digest way to illustrating how a new product or service can work for targeted clients. Seeing a product or service in action and how it is providing assistance is more effective with video because the audience tends to trust what they are seeing.
Besides using new formats and types of video production for your company or startup, your video marketing campaign has to focus on the same things your other content marketing tactics have done if they are to resonate with your audience, build trust, inspire them to share it and have them return again and again to you as their expert.
Whether it is live streaming, an ephemeral video, or an animated video, your video content must show that you understand and have identified your audience’s related problem and pain points. Then, it must educate them and provide an effective solution. Finally, include a call to action that incites urgency and pushes them to act on what they see in the video.
Incorporate your video marketing campaigns with your other content marketing and social media marketing campaigns to create an integrated and consistent look and feel to what you are doing. Try out the various tools now available that are changing the landscape of video marketing and taking what video can do to the next level. Also, consider partnering with video marketing companies that have created platforms and tools to facilitate the production and assessment of compelling videos for both consumers and businesses.